Urban sustainability is a pressing issue that cities around the world are grappling with in the face of rapid urbanization and the challenges posed by climate change. As a result, there is an increasing focus on developing green transportation systems to promote sustainable urban mobility. In this article, we will explore the role of financial models in driving the development of these green transportation systems, with a particular focus on the Netherlands and our research focus area of green transportation, urban mobility, and sustainability. According to the United Nations Sustainable Development Goals (SDGs), Goal 11 aims to make cities and human settlements inclusive, safe, resilient, and sustainable, while Goal 13 focuses on taking urgent action to combat climate change and its impacts. Both of these goals are closely interconnected when it comes to urban sustainability, with transportation systems playing a crucial role in achieving them. One key aspect of developing green transportation systems is the need for innovative financial models that can support the transition towards more sustainable modes of transportation. Traditional models often prioritize short-term financial gains over long-term sustainability, leading to a reliance on fossil fuel-powered vehicles and infrastructure that contribute to carbon emissions and air pollution. To address this challenge, governments, private sector organizations, and research institutions are exploring new approaches to financing green transportation initiatives. Public-private partnerships, subsidies, carbon pricing mechanisms, and innovative financing instruments such as green bonds are some of the tools that can be used to fund sustainable transportation projects. In the Netherlands, a frontrunner in sustainable urban mobility, a number of initiatives have been implemented to promote green transportation. The Dutch government has invested heavily in cycling infrastructure, public transportation networks, and electric vehicle charging stations, making it easier for people to choose sustainable modes of transportation. Research conducted by Pecunia Institute has shown that these investments have not only reduced carbon emissions and air pollution but also improved public health, increased social equity, and stimulated economic growth. By prioritizing sustainable transportation solutions, cities like Amsterdam, Rotterdam, and Utrecht have become models of urban sustainability that other cities can learn from. As Tariq Alvi, a leading expert in sustainable finance, points out, “Financial models play a critical role in shaping the development of green transportation systems. By aligning financial incentives with sustainability goals, we can create a more resilient and equitable urban environment for future generations.” At Pecunia Institute, we are committed to advancing research in the field of green transportation and urban sustainability. By partnering with us, you can help support our efforts to create innovative financial models that drive the transition towards sustainable urban mobility. Whether through donating to our programs or sponsoring a research paper, your contribution can make a meaningful impact on the future of urban transportation. Join us in shaping a more sustainable future for our cities. Together, we can build greener, cleaner, and more livable urban environments for all.